Expert reveals how to apply perfume to make it last all day

It turns out that there are areas on the body that are best for spritzing - and they are not always the places we expect. British perfume expert, Ruth Mastenbroek, reveals to FEMAIL the most optimum parts of the body to apply your scent of choice.




Fragrances latch onto fibres, which is why the strands of your hair will carry the scent of perfume for a long-lasting effect. 

It will also cling onto any products you've used after washing your hair, perfect for a subtle finish.

The alcohol content present in perfume can dry out the hair, so rather that spritzing directly onto strands, mist onto a brush or comb and delicately pull through. 


Spray your scent of choice behind the ear lobes - this area is a pulse point, where the body is warmer, which will serve to enhance the fragrance.

Additionally, for an amplified effect, try the area at the tops of your ears, as skin tends not to dry out there.


Maximize the power of your perfume by giving your collar bone and décolletage (neck, shoulders and back) a sprtiz. 

The dips in the bone structure will see perfume more likely to settle there, and the added bonus of wearing strappy tops and plunging necklines means there's extra surface area to exude fragrance from.


Apply fragrance on the wrists, as they serve as a pulse point and area of enhanced heat to further amplify the scent.

For those who are expressive talkers, give the backs of hands a gentle dab with the fragrance, to get your perfume noticed in transit.


Another pulse point is the inside of the elbows, which as well as emitting the enhanced fragrance, serves to slightly obscure the smell in the bends of the arms - perfect for longer-lasting diffusion.

Maximize the power of the perfume by ensuring skin is moisturised, as the more hydrated your skin is, the longer the fragrance will last. 



As well as being another area where veins rise close to the skin, the backs of the knees are warmer and softer, and therefore more likely to project the scent.

The area behind the knees are perfect for summer, emitting your fragrance of choice with every crossing and uncrossing of legs.



Dabbing a small amount of perfume in the belly button is also a tip that actress Liv Tyler, 38, inherited from father Steve Tyler, 67.

She told Into The Gloss: 'I put little drops on my fingers and put some under my arms and in my belly button. My dad taught me that—if you put it where you heat up, the smell stays with you.



For additional perfume power, summer wraps and pashminas will retain fragrances beautifully, as the scent particles clutch onto the fibres.